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Channel: Hotel Marketing News » online
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Revenue management and reviews: the perfect match for pricing it right

If a guest writes a negative review on a site like TripAdvisor this undoubtedly impacts the price a future customer will be willing to pay for a room. On the other hand, positive reviews, which boost...

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What can hotel marketers learn from online retailers (VIDEO)

Source: VFM Leonardo

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Travel Consumers are Changing, So Should Your Marketing Strategy (VIDEO)

Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores: How have online travel shoppers changed in the...

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